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Client: Disney / Role: Lead Design, Concept and Art Direction
Disney Family Holiday is a tool aimed at moms that plan holidays for their family. This new product is an ecosystem of tools and holiday content that empowers them to find solutions and activities in a delightful way and enrich the holiday experience digitally.Art Direction, Design, Concept2011 -
Client: Disney Family / Agency: In-house / Role: Lead Design, Concept and Art Direction
The current Kaboose site is excessively cluttered and lacks any real brand recognition. So the minimalist redesign will develop visual cues and brand awareness that consistently convey our main theme of quick and easy. The design is more subtle, more user-centric and more content-oriented. Information is presented in a clean and intuitive way. The whitespace is used effectively to improve the flow of the articles and structure of websites as opposed to having lots of design elements competing for their attention.Art Direction, Web Design, User Interface Design2011 -
Client: Disney Family / Role: Lead Design and Concept
Kaboose iPad magazine is a new content strategy initiative for Disney; providing a personalized digital experience for the mobile savvy mom. It offers cooking tips and articles that are custom, immersive and fun.Art Direction, Design2011 -
Client: Skittles / Agency: Agency.com / Role: Lead Design
Video Credit: Jeff Feder
At Skittles.com, fans are greeted by an overlay with traditional navigation that sits on top of actual pages pulled in from social networking and utility sites such as Wikipdia, Facebook, Flickr, Twitter and YouTube. The overlay goes with you and connects you wherever you go.Web Design2011 -
Client: Epsilon / Agency: Magnetik / Role: Design and Art Direction
Epsilon is a multi-channel marketing company. I helped them to present their products and services on the web in a pleasant and elegant way. I simplified the amount of interaction needed to get to a specific product or services. By using a three-column layout users can scan information and make their selection quickly.Art Direction, Web Design, Design2011 -
Client: Delmonte / Agency: Agency.com / Role: Lead Design
http://www.pouncetreats.com/
Pounce® Treats wanted to establish their new "Natural Playfulness" positioning in their online presence. My task was to redesign the site with a playful layout and incorporate design activities such as games to increase the brand experience for their customers.Web Design, Design2011 -
Client: Tenement Museum / Agency: Personal / Role: Photography
In 2010, The Tenement Museum held their “Snapshot! A Tenement Museum Photo Event.” This event allowed visitors to take pictures inside the museum. These photos I shot tells the stories of nearly 7,000 working class immigrants who used to live in the building as a tenement apartment from 1863 to 1935Photography2011 -
Client: Delmonte / Agency: Agency.com / Role: Design and Concept
Designed a clean site that informs and empowers animal lovers to achieve wellness in their lives by spending time with and caring for their pets. My concept was to use video content to bring awareness to pet therapy.Art Direction, Web Design2011 -
Client: British Airways / Agency: Agency.com / Role: Design
http://london.ba.com/
Upgrade to British Airways is a microsite that helps drive seasonal bookings during the spring period. It highlights the products and services between BA and other carriers. My task was to redesign the site and bring an upgraded experience to their passengers.Web Design2011 -
Client: Delmonte / Agency: Agency.com / Role: Design
Nature's Recipe is a premium pet food that's sold in independent pet stores. The colors and the styles I chose in this design highlight the premium image the brand represents.Design, Web Design2011 -
Client: Disney Family / Role: Lead Design and Concept
GetHatched.com, an all new destination created by Disney Family with Teri Hatcher focused on the subjects that matter most to women. This design project involves the concept, layouts and typography designs.Web Design, Design2011 -
Client: Skittles / Agency: Agency.com / Role: Design
A banner concept for the Skittles Crazy Core. It illustrates the unexpected nature of Crazy Cores by playing with the familiar metaphor of the Russian Doll.Web Design, Storyboarding2011 -
Client: Del Monte Jerky Treats / Agency: Agency.com / Role: Design
A site design for Del Monte Jerky Treats, a great dog snack made with all natural real meat in the U.S.A.Web Design, Design2011 -
Client: Jesco Lighting Group / Role: Design and Art Direction
A corporate identity redesign for Jesco Lighting Group. They specializing in High end lighting fixture from down-lighting to monorail system. Their sophisticated market and high-end fixture demanded a brand identity that essence their brand value. I developed a consistent, fundamental visual characteristics of their brand, including a trademark, color palette, and typographic system. Some additional projects includes catalog, trade show booth and website designs.Exhibition Design, Branding, Design2011 -
Client: British Airways / Agency: Agency.com / Role: Illustrations
The "All-inclusive" banner lets consumers explore all the need-to-know information when traveling to Britain. My task was to illustrate all the icons by making them very elegant and real-looking to match their premium image.Web Design, Art Direction, Design2011 -
Client: Wachovia / Agency: Magnetik / Role: Design
Wachovia had a rewards program that they wanted to roll out. The goal of this design is to increase the sign ups for this program. My task was to design several different layouts for this project.Web Design, Art Direction, Design2011 -
Client: D&B Small Business / Agency: Agency.com / Role: Lead Design
http://smallbusiness.dnb.com/
A site redesign for D&B small business. The new design was created to visually support the D&B brand personality. The simplicity of the site is not only practical, but the design approach is easily adapted across all media. Most importantly, this design is easy to navigate and allows customers to find what they are looking for.Web Design, Design2011 -
Client: Fling Chocolate / Agency: Agency.com / Role: Design, Art Direction
Fling Chocolate team up with The Emmy Awards for a special Best Fling TV show voting App on Facebook. My role as a designer is to execute the concept and designs.Web Design2011 -
Client: Ouchi Gallery / Agency: Personal / Role: Design and Illustration
Ouchi Gallery invited me to join their 100 Artist Exhibition – A collaboration of 100 artists from Japan and NY, both pro and amateur, and to support them to take a step towards expanding their artist activity globally. My theme is "Translate Your Modern Asia". The poster was created with Illustrator.Illustration2011 -
Client: Warner Bros / Agency: Agency.com / Role: Design and Concept
Designed a variety of logo treatments for the Tweety.com pitch.Branding, Typography, Art Direction2011 -
Client: Disney / Role: Design, Art Direction
Wallpaper for Disney BoltPhoto Illustration, Illustration2011 -
Client: Personal / Agency: Persoanl / Role: Design and Concept
Posters in memory of nuclear bombing of Hiroshima.Art Direction, Graphic Design, Design2011 -
Client: Personal Agency: Role: Design, Illustration and Concept
This thesis demonstrates how MTV was a major influence on 80s Fashion. My senior show piece at FIT Museum.Art Direction, Graphic Design, Photo Illustration2011
